Short C.V.

I am a PhD candidate on the BENEFIT project: Cardiologists, neurologists, general practitioners, academics, entrepreneurs, and patients have joined forces. Our mission is to make healthy living fun. Rather than telling people how to behave, we make healthy lifestyle choices appealing: the carrot is mightier than the stick. We envisage a national ecosystem that combines evidence-based lifestyle interventions focused on the individual, with an innovative environmental system that incorporates rewarding everyday lifestyle and adherence behaviors. The ecosystem integrates care and non-care settings, connects public and private lifestyle partners, is financially sustainable, and is fueled by continuous scientific evaluation. We all BENEFIT!
   
Within the BENEFIT project, my research concerns lifestyle change on the level of the individual. From my background in social psychology, I will focus specifically on the role of the relationship between patient and healthcare professional in a digital environment.