Ganna Demydyuk
External PhD student
- Name
- G. Demydyuk
- Telephone
- 071 5272727
- g.demydyuk@law.leidenuniv.nl
- ORCID iD
- 0000-0002-2504-3141
Ganna Demydyuk is currently an external PhD candidate in Business Studies at Leiden University. She holds Master’s degree in Economics and International MBA. With her extensive international experience as an entrepreneur and consultant, her research focuses on accounting metrics for customer-centric information systems.
Ganna Demydyuk is currently an external PhD candidate in Business Studies at Leiden University. She holds Master’s degree in Economics and International MBA. With her extensive international experience as an entrepreneur and consultant, her research focuses on accounting metrics for customer-centric information systems.
Ganna is involved in several research projects with international collaboration, all covering financial management of hospitality industry. While her dissertation is built on hotel performance and profitability data, Ganna’s current research focuses on financial performance, operations, and consumer preferences within the cruise industry
Dissertation: “Customer-centric accounting information in marketing-finance exchange for optimal resource allocation: the case of hospitality industry”
External PhD student
- Faculteit Rechtsgeleerdheid
- Instituut Fiscale en Economische vakken
- Bedrijfswetenschappen
- Demydyuk G., Kaurav R.P.S., Carlbäck M. & Vejlgaard H. (2025), From galley to gourmet: experience accounting perspective on the evolving dining choices of cruise passengers, Journal of Foodservice Business Research : 1-33.
- Boto-Garcia D., Demydyuk G.V. & Carlbäck M. (2025), What explains profit inefficiency in the restaurant industry?: Evidence from Sweden, Tourism Economics : .
- Demydyuk G. & Carlbäck M. (2024), Balancing short-term gains and long-term success in lodging: the role of customer satisfaction and price in hotel profitability model, Tourism Economics 30(4): 844-875.
- Demydyuk G. & Carlbäck M. (2024), Cruise Control: Steering Through the Waves of Customer Satisfaction Across Cruise Market Segments, Gastronomy and Tourism : 1-25.
- Demydyuk G., Shawky H.A., Rest J.I. van der & Adriaanse J.A.A. (2015), Key operating indicators to lever financial performance of publicly traded restaurant companies: a market’s perspective from 2007–2011, International Journal of Revenue Management 8(2): 165-192.
- Demydyuk G. (2011), Optimal financial key performance indicators: evidence from the airline industry, Accounting & Taxation 3(2): 39-51.