Natalia is a lecturer and researcher. Her research interests lie at the intersection between business management and data science.

More information about Natalia Amat Lefort

In her last research projects, she has applied big data and text analytics techniques to analyse customer feedback and improve consumer experience, service quality and decision making in businesses. During her PhD at UIC Barcelona, she collaborated on projects with researchers from Newcastle University (UK), Politecnico di Torino (Italy) and the United Nations Industrial Development Organization (UNIDO). Before pursuing her PhD, she was a Senior Strategy & Operations Consultant at KPMG, working with clients from different sectors (e.g. Fashion, Oil & Gas, IT). She obtained her Bachelor's degree in Business Management from Pompeu Fabra University in Barcelona (top 3% of her class), and her Master's degree from Barcelona School of Management, where she won one of the school's Best Master's Thesis Awards.