Marret Noordewier
Associate Professor
- Name
- Dr. M.K. Noordewier
- Telephone
- +31 71 527 8852
- m.k.noordewier@fsw.leidenuniv.nl
- ORCID iD
- 0000-0001-9084-2882

Marret Noordewier is an Associate professor at the unit of Social, Economic and Organisational Psychology. She’s also Head of Research at the Knowledge Centre Psychology and Economic Behaviour (KCPEG).
Marret Noordewier is an Associate professor at the unit of Social, Economic and Organisational Psychology. She’s also Head of Research at the Knowledge Centre Psychology and Economic Behaviour (KCPEG).
Research on emotions and uncertainty
In her research, Noordewier studies affective processes in situations that are unexpected, unknown, or in another way not understood. She studies the emotions associated with these situations (e.g., surprise, curiosity, confusion) and related concepts like uncertainty and lack of control. Other research interests include social exclusion and financial stress.
With her research, she aims to contribute to the question of when people enjoy the unknown and want to stay engaged with, for example, (technological) innovation and complex information, or when things turn out different than expected.
At the Knowledge Centre Psychology and Economic Behaviour (KCPEG), Noordewier coordinates the research that is initiated by KCPEG.
Teaching
- Supervisor Master thesis and internship
- Behavioural Economic Insights (MSc)
Short CV
Marret Noordewier graduated in Social Psychology at the University of Groningen. After that, she worked as a researcher in Groningen, before moving to Tilburg University to work in Social Psychology and Communication and Information Sciences.
Currently, she works as Associate professor of Social, Economic and Organisational Psychology and as Head of Research at Knowledge Centre Psychology and Economic Behaviour (KCPEG).
Associate Professor
- Faculteit der Sociale Wetenschappen
- Instituut Psychologie
- Soc., Econom. en Organisat Psych.
- Noordewier M.K., Doolaard F.T., Lelieveld G.-J., Dijk E. van, Hilbert L.P., Marr S., Beest I. van, Gallucci M. & Dijk W.W. (2025), A longitudinal study on the association between financial scarcity and feelings of societal exclusion, Journal of Behavioral and Experimental Economics 114: 102319.
- Hilgevoord V.W., Boer H.C. de, Lelieveld G.-J., Doolaard F.T. & Noordewier M.K. (2025), In gesprek over maatschappelijke uitsluiting: KCPEG onderzoeksrapport. Leiden: KCPEG.
- Noordewier M.K. & Gocłowska M.A. (2024), Shared and unique features of epistemic emotions: awe, surprise, curiosity, interest, confusion, and boredom, Emotion 24(4): 1029-1048.
- Oosterwijk S., Noordewier M.K. & Gruber M.J. (2024), Are you curious about curiosity?, Frontiers for Young Minds 12: 1182072.
- Lelieveld G., Noordewier M.K., Doolaard F.T. & Dijk E. van (2024), You are not selected: two field studies on the association between dehumanization and social rejection, Current Research in Ecological and Social Psychology 6: 100182.
- Pauer S., Rutjens B.T., Brick C., Lob A.B., Buttlar B., Noordewier M.K., Schneider I.K. & Harreveld F. van (2024), Is the effect of trust on risk perceptions a matter of knowledge, control, and time?: An extension and direct-replication attempt of Siegrist and Cvetkovich (2000), Social Psychological and Personality Science 15(8): 1008-1023.
- Hilbert L.P., Noordewier M.K., Seck L. & Dijk W.W. van (2024), Financial scarcity and financial avoidance: an eye-tracking and behavioral experiment, Psychological Research : .
- Noordewier M.K. (2023), Support for those affected by scientific misconduct is crucial, Nature Human Behaviour : .
- Ye Z., Lelieveld G-J., Noordewier M.K. & Dijk E. van (2023), So you want me to believe you’re happy or angry? : How negotiators perceive and respond to emotion deception, Group Decision and Negotiation 32: 1469-1496.
- Ter Mors E., Lelieveld G.-J., Noordewier M., Van der Vliet A., Hilgevoord V., Dijkstra R. & Van Dijk W. (2022), Veilige toegang en verantwoord delen: psychologische determinanten van veilig wachtwoordgedrag en het veilig online delen van persoonsgegevens. KCPEG onderzoeksrapport in opdracht van WODC. Leiden: KCPEG.
- Hilbert L.P., Noordewier M.K. & Dijk W.W. van (2022), The prospective associations between financial scarcity and financial avoidance, Journal of Economic Psychology 88: 102459.
- Doolaard F.T., Lelieveld G.J., Noordewier M.K., Beest I. van & Dijk E. van (2022), How information on sexism may increase women's perceptions of being excluded, threaten fundamental needs, and lower career motivation, European Journal of Social Psychology 52(3): 405-419.
- Hilbert L.P., Noordewier M.K. & Dijk W.W. van (2022), Financial scarcity increases discounting of gains and losses: experimental evidence from a household task, Journal of Economic Psychology 92: 102546.
- Noordewier M.K. & Rutjens B.T. (2021), Personal need for structure shapes the perceived impact of reduced personal control, Personality and Individual Differences 170: 110478.
- Doolaard F.T., Noordewier M.K., Lelieveld G.J., Beest I. van & Dijk E. van (2021), Go on without me: when underperforming group members prefer to leave their group, Journal of Experimental Social Psychology 95: e104158.
- Noordewier M.K., Scheepers D.T., Stins J.F. & Hagenaars M.A. (2021), On the physiology of interruption after unexpectedness, Biological Psychology 165: 108174.
- Noordewier M.K., Scheepers D.T. & Hilbert L.P. (2020), Freezing in response to social threat: a replication, Psychological Research 84(7): 1890-1896.
- Doolaard F.T., Lelieveld G.J., Noordewier M.K., Van Beest I. & Van Dijk E. (2020), Get out or stay out: how the social exclusion process affects actors, but not targets, Journal of Experimental Social Psychology 88: e103946.
- Noordewier M.K. & Dijk E. van (2020), Deprivation and discovery motives determine how it feels to be curious, Current Opinion in Behavioral Sciences 35: 71-76.
- Meijers M.H.C., Noordewier M.K., Verlegh P.W.J., Willems W. & Smit E.G. (2019), Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity, International Journal of Advertising 38(8): 1202-1223.
- Noordewier M.K. & Van Dijk E. (2019), Surprise: Unfolding of facial expressions, Cognition and Emotion 33(5): 915-930.
- Meijers M.H.C., Noordewier M.K., Verlegh P.W.J., Zebregs S. & Smit E.G. (2019), Taking close others' environmental behavior into account when striking the moral balance? Evidence for vicarious licensing, not for vicarious cleansing, Environment & Behavior 51(9-10): 1027-1054.
- O'Donnell M., Nelson L.D., Ackermann E., Aczel B., Akhtar A., Aldrovandi S., Alshaif N., Andringa R., Aveyard M., Babincak P., Balatekin N., Baldwin S.A., Banik G., Baskin E., Bell R., Białobrzeska O., Birt A.R., Boot W.R., Braithwaite S.R., Briggs J.C., Buchner A., Budd D., Budzik K., Bullens L., Bulley R.L., Cannon P.R., Cantarero K., Cesario J., Chambers S., Chartier C.R., Chekroun P., Chong C., Cleeremans A., Coary S.P., Coulthard J., Cramwinckel F.M., Denson T.F., Díaz-Lago M., DiDonato T.E., Drummond A., Eberlen J., Ebersbach T., Edlund J.E., Finnigan K.M., Fisher J., Frankowska N., García-Sánchez E., Golom F.D., Graves A.J., Greenberg K., Hanioti M., Hansen H.A., Harder J.A., Harrell E.R., Hartanto A., Inzlicht M., Johnson D.J., Karpinski A., Keller V.N., Klein O., Koppel L., Krahmer E., Lantian A., Larson M.J., Légal J.B., Lucas R.E., Lynott D., Magaldino C.M., Massar K., McBee M.T., McLatchie N., Melia N., Mensink M.C., Mieth L., Moore-Berg S., Neeser G., Newell B.R., Noordewier M.K., Özdoğru A.A., Pantazi M., Parzuchowski M., Peters K., Philipp M.C., Pollmann M.M.H., Rentzelas P., Rodríguez-Bailón R., Röer J.P., Ropovik I., Roque N.A., Rueda C., Rutjens B.T., Sackett K., Salamon J., Sánchez-Rodríguez Á., Saunders B., Schaafsma J., Schulte-Mecklenbeck M., Shanks D.R., Sherman M.F., Steele K.M., Steffens N.K., Sun J., Susa K.J., Szaszi B., Szollosi A., Tamayo R.M., Tinghög G., Tong Y.Y., Tweten C., Vadillo M.A., Valcarcel D., Van der Linden N., Van Elk M., Van Harreveld F., Västfjäll D., Vazire S., Verduyn P., Williams M.N., Willis G.B., Wood S.E., Yang C., Zerhouni O., Zheng R. & Zrubka M. (2018), Registered replication report: Dijksterhuis and Van Knippenberg (1998), Perspectives on Psychological Science 13(2): 268-294.
- Noordewier M.K. & Van Dijk E. (2017), Curiosity and time: From not knowing to almost knowing, Cognition and Emotion 31(3): 411-421.
- Noordewier M.K., Topolinski S. & Dijk E. van (2016), The temporal dynamics of surprise, Social and Personality Psychology Compass 10(3): 136-149.
- Noordewier M.K. (24 February 2016), The dynamics of surprise and curiosity (Dissertatie, Faculty of Social and Behavioural Sciences, Leiden University). Supervisor(s) and Co-supervisor(s): Dijk E. van, Dijk W. van.
- Noordewier M.K. & Dijk E. van (2016), Interest in complex novelty, Basic and Applied Social Psychology 38(2): 98-110.
- Meijers M.H.C., Verlegh P.W.J., Noordewier M.K. & Smit E.G. (2015), The dark side of donating: How donating may license environmentally unfriendly behavior, Social Influence 10(4): 250-263.
- Meijers M.H.C., Noordewier M.K. & Avramova Y.R. (2014), I just recycled. Can I use the car now? When people continue or discontinue behaving sustainably after an initial sustainable act. In: Trijp H.C. van (Ed.), Encouraging Sustainable Behavior: Psychology and the Environment. New York and London: Psychology Press, Taylor & Francis Group. 71-80.
- Noordewier M.K. & Breugelmans S.M. (2013), On the valence of surprise, Cognition and Emotion 27(7): 1326-1334.
- Krahmer E.J., Noordewier M.K., Goudbeek M.B. & Koolen R.M.F. (2013), How big is the BFG? The impact of redundant size adjectives on size perception. Knauff M., Pauen M., Sebanz N. & Wachsmuth I. (Eds.), Proceedings of the 35th Annual Conference of the Cognitive Science Society. 35th Annual Conference of the Cognitive Science Society. Austin, Texas, USA: The Cognitive Science Society. 2772-2777.
- Meijers M.H.C., Verlegh P.W.J., Noordewier M.K. & Smit E.G. (2013), Consuming green, living green: The moderating effect of identity relevance on the licensing effect. In: Cornelissen G., Reutskaja E. & Valenzuela A. (Eds.), European Advances in Consumer Research no. 10. Duluth USA: Association for Consumer Research. 292-293.
- Rutjens B.T., Van Harreveld F., Van der Pligt J., Kreemers L.M. & Noordewier M.K. (2013), Steps, stages, and structure: Finding compensatory order in scientific theories, Journal of Experimental Psychology: General 142(2): 313-318.
- Meijers M.H.C. & Noordewier M.K. (2012), Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. In: Strick M., Baas M., Dillen L. van, Dotsch R., Lakens D. & Vries M. de (Eds.), Jaarboek Sociale Psychologie 2012. Groningen: ASPO Pers. 139-142.
- Meijers M.H.C. & Noordewier M.K. (2011), In balans met je omgeving?. In: Ven N. van, Baas M., Dillen L. van, Lakens D., Lokhorst A.M. & Strick M. (Eds.), Jaarboek Sociale Psychologie 2011. Groningen: ASPO Pers. 141-144.