Profile

As Head of Marketing at Leiden University, I lead the Marketing team, which includes marketing advisers, content specialists, event coordinators and student workers. In this role, I use my expertise to inspire and provide strategic support to the team. My focus is on overseeing the development and implementation of national and international marketing strategy in line with our vision, strategy and market trends. Advising the Director of Strategic Communication and Marketing (SC&M), the Executive Board and faculty boards about marketing and student recruitment is another of my responsibilities, as is positioning the marketing department within the university and maintaining a strong network of internal and external stakeholders in the Netherlands and abroad. I also oversee the annual marketing plan and budget, and serve on the SC&M Management Team.