Universiteit Leiden

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Research project

Science in the Media

How can we bridge the gap between experts and the general public?

Duration
2016 - 2026
Contact
Ionica Smeets

This project consists of multiple studies to bridge the gap between experts and the general public – especially focusing on science communication in the mass media.

In this project we focus on how research findings are communicated by experts to the general public. What is going wrong? And how can we improve science communication?

For instance, we analyze how health news is being exaggerated in the media and what is the source of these exaggerations.

We also look at the difference between experts and general public when it comes to defining jargon – to see where further explanations are necessary.

Publications

 

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