Using Conjoint Experiments to Study Preferences in Multidimensional Choice Contexts
This case study demonstrates how to design and effectively deploy a (survey embedded) conjoint experiment.
- Author
- Jaroslaw Kantorowicz
- Date
- 04 April 2022
- Links
- Using Conjoint Experiments to Study Preferences in Multidimensional Choice Contexts
Conjoint experiments are a standard tool to measure (stated) preferences in the context of multidimensional choices on issues ranging from immigration to democratic innovations. This case study demonstrates how to design and effectively deploy a (survey embedded) conjoint experiment. Practical recommendations are offered along with the conjoint experiment checklist of steps to accomplish before executing a conjoint survey experiment, as well as steps to follow during the execution of the project itself.